BACKGROUND
Open since 2013, Young Master Brewery has been brewing high-quality local craft beers in Hong Kong. They take inspiration from the city’s unique flavor profiles, and there are no other beers quite like theirs.
In 2018, Pepper Up teamed up with Young Master Brewery to shoot a short campaign. The experimental shooting and editing techniques led to an impressive short narrative with a light hearted tone. Centered around its founder Rohit Rugar’s relationship with Hong Kong, our piece uncovers the vision and mission of the brewery.